Explore the iconic story of the world’s most famous beverage
Located in the heart of downtown Atlanta, the World of Coca Cola is more than just a museum—it’s an immersive journey through pop culture, global branding, and the 135-year history of the Coca-Cola Company. Since opening at its current location in 2007 at Pemberton Place, this dynamic attraction has welcomed millions of guests to explore the brand’s fascinating evolution.
From tasting international Coca-Cola beverages to viewing the vault that holds the legendary secret formula, this attraction blends fun, flavor, and nostalgia for guests of all ages.
What to Expect at the World of Coca-Cola
The Vault of the Secret Formula
Uncover the mystery behind Coca-Cola’s legendary recipe in a high-tech exhibit that explores the brand’s tightly guarded secret and global success.
Taste It! Beverage Lounge
Sample over 100 beverages from around the world, each representing different Coca-Cola products and flavors that vary by region.
Coca-Cola Theater
Watch an uplifting short film designed to showcase moments of human connection—all through the lens of Coca-Cola’s storytelling legacy.
Bottle Works & Pop Culture Gallery
See a real bottling line in action and discover how Coca-Cola has influenced art, sports, and advertising over decades.
Meet the Polar Bear
Snap a selfie with the beloved Coca-Cola Polar Bear for the perfect memory to share.
Coca-Cola Store
Shop exclusive merchandise, collectibles, and apparel you won’t find anywhere else.
Explore Nearby Attractions in Atlanta
Located at Pemberton Place, the World of Coca-Cola is surrounded by some of Atlanta’s most popular cultural and family attractions. Make it a full day of adventure by visiting:
- Georgia Aquarium
One of the largest aquariums in the world, home to whale sharks, beluga whales, and over 100,000 marine animals across seven galleries. - Centennial Olympic Park
Originally built for the 1996 Summer Olympics, this sprawling park features splash fountains, open green spaces, concerts, and views of the city skyline. - Atlanta Botanical Garden
Situated in Midtown next to Piedmont Park, this stunning 30-acre garden includes seasonal flower displays, a canopy walk, and a tropical rainforest conservatory. - Zoo Atlanta
Located in Grant Park, Zoo Atlanta is home to giant pandas, gorillas, elephants, and one of the largest populations of reptiles and amphibians in the country.
The History of the World of Coca-Cola
The Coca-Cola story began in 1886 when Dr. John S. Pemberton first created the soda syrup in Atlanta. What started as a local fountain drink quickly grew into a global beverage empire. The first Coca-Cola museum opened in 1990 near Underground Atlanta, but in 2007, the brand debuted the current state-of-the-art World of Coca-Cola at Pemberton Place—a 92,000-square-foot facility showcasing the drink’s journey from local tonic to worldwide icon.
Today, the World of Coca-Cola continues to celebrate the cultural, historical, and emotional impact Coca-Cola has had across generations and around the globe.
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